Marketer, with a technical edge.
I work across marketing, search, technology, and AI — bringing strategy and hands-on execution together to solve digital growth problems.
Some of the things
I’m working on.
Technical SEO
MBSC DigitalSEO & Website
Marine MoversSEO & Automation
Inventive AISEO Consulting
Hora ServicesSocial Media Growth
Geeta’s CookingWordPress & Backend
MyrtleBeachSCNewsWebsite Redesign
StealthAnd more —
projects, experiments & ideas
I make digital
things work.
Some problems are marketing problems. Some are technical. Most of the interesting ones are both.
I work across marketing, search, websites, content, analytics, and AI to figure out what’s getting in the way — then build the solution.
A little bit of strategy.
A lot of execution.
Search, technology, content, data and AI — five areas that keep overlapping, so I stopped treating them separately.
Search
Technical SEO, AEO and GEO. Fixing the things that keep search engines from seeing what they should.
Web
Websites, UX, performance and conversion — the technical details behind a better digital experience.
Content
Content strategy, editorial systems, social media and creator growth — built around the audience, not just the algorithm.
Data
Analytics, reporting and measurement — scattered data turned into something useful enough to act on.
AI & Automation
AI-powered workflows, automation and internal tools — smarter ways to reduce repetitive work.
The work
that speaks.
A selection of projects where the problem rarely fit neatly into one discipline.
Dealgyan
Took it from zero to 150K+ monthly visitors.Launched Dealgyan in 2016 and built it from scratch, handling the WordPress development, SEO, content and monetisation myself. It crossed 80K+ monthly visitors in its first year and reached 150K+ at its peak, becoming a profitable affiliate business.
MyrtleBeachSC.com
Turned a local news site into a stronger digital product.I redesigned the site, developed a new video section and built the paid membership system around its existing audience. I also tackled the underlying infrastructure, cutting the database from nearly 22 GB to about 1.3 GB. The membership launch reached 190+ sign-ups in three months.
Signzy
Brought web development, product marketing, SEO and inbound lead workflows together at Signzy.Worked across product marketing, SEO and content at Signzy, developing and launching product and solution pages, publishing and optimising content, and improving the site’s technical SEO foundation. I also qualified and routed inbound leads to regional sales teams, and developed AI and automation workflows to streamline marketing operations and reporting.
SidomexEntertainment
Years of content at risk. 20,000+ articles recovered.A server failure and database corruption put the entire content library at risk. I recovered and migrated 20,000+ articles to new infrastructure, fixed the underlying issues and improved performance, while cutting server costs by 70%.
MarineMovers
From a broken site to a steady lead source.The site was hacked, slow and barely generating enquiries. I rebuilt it from the ground up, fixed the technical issues and created a stronger local SEO structure with city-specific landing pages. It went from barely a handful of enquiries to 30+ qualified leads a month, while I also help maintain the business’s 5-star Google rating.
Geeta’s Cooking
Helped grow a creator’s audience to 7.5M+ followers.I’ve been involved with Geeta’s Cooking since its early days, using audience data to shape content and adapting the same core ideas for different platforms, audiences and formats. The creator’s audience has grown to 7.5M+ followers across YouTube, Instagram and Facebook.
Institute of Urology
A faster site built around how patients search.I built a fast, responsive website for one of Jaipur’s leading urology hospitals, with a clean technical foundation and SEO-focused content structure. I optimised it heavily for mobile, where most patients begin their search, while keeping the experience professional and easy to navigate. The site now brings in 15K+ visits a month from search.
Box Office Worldwide
Fixed the site. Figured out why Facebook reach was falling.The website was outdated, and their 2M+ follower Facebook page was steadily losing reach. I upgraded the site with a faster, performance-focused theme, dug into the social performance to identify the algorithmic and content issues, and suggested changes that helped restore visibility across their social channels.
Everything that didn’t
fit on this page.
Four steps,
every single time
I look at problems like a marketer, but I can get into the code when the solution needs it. That means fewer handoffs, faster testing, and more control over what actually gets shipped.
01
Find
Find what’s actually holding it back, not what you were told was. Data, analytics and the funnel come before any recommendation.
02
Figure out
Decide what’s worth fixing and in what order. Most of the value sits in two or three changes, and the rest can wait.
03
Build
I ship it myself. Whether it’s code, content, SEO changes or an automation, I can take the idea through to something that actually works.
04
Improve
See what happens, then make it better. I look at the results, find the next thing getting in the way and keep going.
A marketer who likes
figuring things out.
I’ve always been more curious than specialised. Creative people build beautiful brands and stall on execution; technical people optimise everything and lose the human thread. You’re asked to pick a side early, and I never did.
I built my work across content, web development, SEO and social specifically to close it — strategy that survives contact with a codebase, and execution that still knows who it’s talking to.
A lot of that came from trying things, messing them up, learning what went wrong, and trying again.