Hello, I’m Hitesh Rawat
My journey into digital marketing started with a goal: earn enough to buy my first smartphone.
Back in 2015, I had my eyes set on something most people take for granted today: my first smartphone. I started working online in early 2015, doing whatever I could find to make money. On April 2nd, 2015, I finally hit 10,000 INR, just enough to buy my first smartphone I’d been eyeing.
That phone was more than a purchase; it was validation. If I could scrape together money from the internet, working with limited resources, imagine what I could do once I actually understood how it all worked.
I didn’t have a roadmap; I just started exploring what kind of work I could do online. That search led me to content writing, and on August 16th, 2015, I published my first article, unpaid, written purely out of curiosity and the desire to learn the craft. Those early months of writing for free weren’t wasted time; they were my education. I was learning how content worked, what made people click, and how words could drive action.
Eventually, that unpaid work turned into paid freelance projects, and I started getting paid to write.
Then something unexpected happened.
One of those articles I’d written for free went viral. I had strategically included my referral link for an app download in the piece, not entirely sure what would come of it. Within days, that single article earned me 25,000 INR.
That moment changed everything. That viral article showed me the blueprint: create valuable content, attract the right audience, and monetise strategically.
I launched my first blog focused on online shopping deals and discounts. It gained decent traction, and I continued taking paid freelance content writing projects on the side.
On May 29th, 2016, I received my Google AdSense approval and three months later, on August 2nd, 2016, I launched Dealgyan.com in the same niche, but this time I knew exactly what I was doing.
I applied everything I’d learned about SEO, content strategy, and audience behaviour. The results spoke for themselves: within the first year, I scaled the site from zero to 80,000+ monthly visitors. The revenue started flowing, affiliate commissions from Flipkart and Amazon, combined with AdSense earnings.
By 2019, I was running a portfolio of websites across multiple niches. Dealgyan was still going strong, but I’d expanded into other verticals: a government jobs news portal serving job seekers with timely employment updates, and several niche and event-based blogs capitalising on trending topics and seasonal search patterns. Some of these sites were pulling massive traffic.
Then, early 2020 hit, and Google’s algorithm updates changed everything. Traffic dropped across multiple sites. Dealgyan recovered eventually, climbing back to 60,000+ monthly visits by early 2021, but the experience was a wake-up call.
I transitioned away from relying solely on SEO-dependent blogs and shifted my focus toward two areas where I had more control and stability: freelance web development and social media management.
I doubled down on web development for clients, building WordPress and Shopify sites that combined my SEO knowledge with conversion-focused design. At the same time, I leaned deeper into social media management.
Over the years, my freelance practice has evolved into full-stack digital marketing. I work across web development, social media management, SEO, and content strategy. To date, I’ve completed projects for 25+ clients in web development alone, working with businesses across India and the US.
Proud Generalist: Content, Code, and Everything In Between
I’m not the typical specialist who does one thing. I’m a generalist who has mastered multiple disciplines, including content writing, web development, technical SEO, video editing, and social media management.
Full transparency: I’m an introvert with communication skills akin to a buffering video that never loads. I’m hesitant, I overthink, and I’m not the guy who’ll wow you with smooth sales pitches. But here’s what I am confident about: I can do the work. I say what I mean, I mean what I say, and if I commit to something, it gets done, no matter what. That’s not bravado; it’s just how I operate.
Education:
M.A. in History | University of Kota | 2020
B.A. | University of Kota | 2018
I never attended college, not even for one day. I only showed up for exams after cramming the night before and spent the rest of my time building websites and scaling blogs. While my classmates were attending lectures, I was learning SEO, content strategy, and web development, skills that actually paid the bills.
The degrees? They’re on paper. But everything I know about digital marketing came from doing, failing, and figuring it out on my own.
My work philosophy is simple: total accountability.
With my freelance clients, I maintain a culture of extreme ownership, viewing every challenge as a personal responsibility to solve. Nothing fancy, just doing what I promised. If I said it, I mean it. If I commit to it, it gets done, no matter what. I treat every client project as if it’s my own business on the line.
My client retention philosophy:
Two months tell me everything. Either I will stop working after the first two months, or it’s going to be a long-term thing. Most of my clients have worked with me for years, not months. That’s not luck. That’s alignment, trust, hard work and results.